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KAREN THRALL INC
LEAD DESIGN - Re-Branding, UI/UX, Art Direction - November 2022 - Present
Karen Thrall brought me on to redesign her brand and her website. She wanted to level up her brand to align with her high-profile clientele.
Branding
Building a strong brand foundation was key for this project, which started with an audit and rebrand and evolved into UX/UI, web design, book design and ads.
Before
After
Design Solutions - Print
Brand Interactions
WEB
Through her website, I wanted to showcase Karen's skill set and emphasize her expertise.
Design Solutions - UX
USER FLOW
LANDING PAGE
Lo-Fi/Wireframing
High Fidelity
Live site: www.karenthrall.com
Don't Lose Your Sh*t at Work
Set to publish in 2024, Don't Lose Your Sh*t at Work is a personal guide to improving your emotional intelligence and helping you manage and harness your emotions at work.
Exploration & Direction
From the initial cover designs, it was clear we needed something more impactful and reflective of the book's content. Opting for a metaphorical approach, I chose a bull draped in flowers to convey the contrast between anger and control.
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