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KAREN THRALL INC

LEAD DESIGN - Re-Branding, UI/UX, Art Direction - November 2022 - Present

Karen Thrall brought me on to redesign her brand and her website. She wanted to level up her brand to align with her high-profile clientele. 

Branding

Building a strong brand foundation was key for this project, which started with an audit and rebrand and evolved into UX/UI, web design, book design and ads.

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Before

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After

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Design Solutions - Print

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Brand Interactions

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WEB

Through her website, I wanted to showcase Karen's skill set and emphasize her expertise. 

Design Solutions - UX

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USER FLOW

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LANDING PAGE

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Lo-Fi/Wireframing

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High Fidelity

Don't Lose Your Sh*t at Work 

Set to publish in 2024, Don't Lose Your Sh*t at Work is a personal guide to improving your emotional intelligence and helping you manage and harness your emotions at work.

Exploration & Direction

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From the initial cover designs, it was clear we needed something more impactful and reflective of the book's content. Opting for a metaphorical approach, I chose a bull draped in flowers to convey the contrast between anger and control.

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