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IMPOSTER
LEAD DESIGN - Branding, UI/UX & Wix, Art Direction - December 2021 - August 2022
As Imposter's first designer, I was brought on board to create the entire face of the business. My main responsibilities included market research and positioning, brand development, and web design and development.
Branding
Imposter is proudly plant-based and community-driven. These values are the backbone of its branding.
Final Design
This is Birdy (Bird-"e"): Imposter's mascot and logo, which helped establish a friendly and inviting brand presence integral to the local community.
Design Solutions - Print
Brand Interactions
WEB
The purpose of the Imposter website was to provide full transparency to the community about my client's products and their commitment to sustaining 100% plant-based options.
The plan for the website was to eventually transition into an online store. My design was clean and minimalistic, with space to easily expand.
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