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CRYBABY MIMOSA
LEAD MARKET DESIGNER - Brand Development, Market Research, Art Direction - November 2022 - May 2023
As the marketing designer and developer, I led all creative aspects of the brand's development. My day-to-day included market research, analytic data sourcing, creating digital and print media and providing art direction.
Branding
The main challenge with this project was making Crybaby stand out in an already saturated market. My solution was to create a brand that's distinguished by its bold personality, setting it apart from its competitors on the shelf.
As a new liquor product, the branding will heavily influence whether a consumer reaches for it. Grasping the product's demographic, mood and tone are always my first steps in crafting a brand's creative identity. Through market research, I aim to shape how consumers engage with the brand.
Design Solutions - Print
Packaging
Goal: A simple yet bold experience for the customer.
Can
Box
Prototype
Final Design
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